![]() ![]() The total value of the individual items in the Party Pack is around $14, while the pack itself sells for just over $12. The Party Pack includes a limited-edition one-inch enamel pin, a one-inch button, and a vinyl sticker featuring CATPARTY’s lovable brand ambassador, Party Cat. My wife Nicky recently ran her first Instagram giveaway to coincide with the one-year anniversary of the opening of her design studio and enamel pin company, CATPARTY (yes, all caps, and no, I won’t apologize for such a shameless plug).īefore she did anything else, she decided that she would offer a bundle of products known as the Party Pack as the prize for her giveaway. Step 1: Choose the Prize for Your Instagram Giveawayīefore you get started actually running your Instagram giveaway, you need to decide on a suitable prize for the lucky entrant(s) to win. Okay, so you’ve decided to take the plunge and run your first Instagram giveaway! So now what? Well, now you have to actually set up and run your giveaway. Viewing the experience as an investment, rather than a loss, however, may make it easier to reconcile. Only you can decide on the value of a giveaway. ![]() This includes investments of your time (which you’d need if you were to focus on growing your Instagram following organically), budget for paid social campaigns if you’re advertising on Instagram, or inventory if you’re planning on running a giveaway. There are very few truly free ways to promote your business ( though there are some), and whichever way you look at it, you’re going to spend something to grow your audience. ![]() You’ve probably heard the expression, “You’ve got to spend money to make money.” This is true of the largest corporations and the scrappiest mom-and-pop shops alike. ![]()
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